"A household based in the northern part of London is looking for an remarkable and experienced educator to support their smallest child on his first steps to growing into an English gentleman."
Upon seeing this listing, you might easily miss the term "beginning" as mere a turn of phrase.
But, it could be the crucial part of this unique position posting, as it aims to find a mentor for a infant.
Hundreds of responses have since been sent in since the unnamed family advertised their call for the highly paid tutor, who must be "a uniquely qualified person".
In recent few weeks, the advert has gained notice across the media, with several asking why?
Forward-Thinking Method
A tutoring expert, head and founder of Tutors International, which is helping the family in their quest, stated that despite early scepticism, he viewed the plan "far sighted", and "advanced".
When he consulted the family, he noted they understood the unusual aspect of their demand, and how young their son is.
Nevertheless, they stated that they "were unwilling to delay any longer" to get a tutor, as they had postponed until their elder sibling was five, and by that age "cultural influence had already taken hold".
But what does the family indicate by "cultural predisposition"?
It's "comprehensive", he replied. "The manner you eat, how you speak".
He explained the firstborn had adopted "extremely delicate, body language" from the family, and had taken on their cultural norms. The family informed him they hoped to prevent the same situation to happen again with their younger child.
The intention: To engage a British tutor, who must speak with RP, to shape the baby from the very start.
Natural Absorption
"A great deal of the learning at the start here is rather osmotic," said Adam.
It's through this osmosis that the family are aiming the child will pick up the UK customs they aim to cultivate.
He noted the tutor must be someone who went to "prestigious academies – similar types of schools as the family aspire to send their son to".
"The instructor must be the suitable individual, they'll be doing things they aren't even aware they're doing, simply by nature," he commented.
Cost Not Relevant
The family explained to the expert the selected educator should ideally also have understanding of or passion in equestrian activities, alpine skiing, creative fields and music so as to influence the child in a diverse set of interests.
More than that though, he stated the family desired the tutor to sign up the child on a selection of lessons so the child would be "equestrian training and picking up an musical instrument by the time they are about three years old".
In the family's minds, guiding their son grow into a "UK sophisticate" will result in success and provide access.
"Taking into account the rights and wrongs of that, because it's certainly a class statement," he notes.
But, notwithstanding all this guidance in "Britishness", would the child adopt so-called cultural bias from the multicultural family he lives with regardless?
"Certainly", said Adam. "The family realize this could fail, but they've just taken the view of, 'why not attempt it and we'll proceed as quickly as we can', because the price of it is irrelevant," he explained.
Overly Optimistic
There are some in the education sector who have these reservations.
Another CEO, head and founder of Blue Education, who supplies individual instructors, commented that "the process of becoming bicultural, or in fact, forming one's identity, is something that must be lived into, not designed."
Peter wrote that he had relocated from the Far East to the UK at the period of seven, and had been raised understanding and living dual heritages. He progressed to study at Cambridge University.
"The notion that an individual can serve as a living vessel of Britishness, someone who can in some way impart the attributes of a English gentleman upon a 12-month-old child, seems to me naive and impractical," he wrote.
"Based on my background, employing a quintessentially UK tutor from early childhood will not instantly create the outcome they hope for.
"I wasn't provided with that kind of mentor, and yet I have been privileged enough to live several of the opportunities they desire for their son."
He continued: "The fact is, cultural identity should not be dictated from the outside influences; it must be selected, and it must be internally driven."
Buying Britishness
Of course, UK identity is something Adam believes can be taught – and commercialized.
"I believe the reality that the world holds us in this respect is something that we should be cherishing|valuing|appreciating
